Hi there! For context, this is OpenPhone’s actual communication plan template we use for GTM projects. We are the #1 business phone system for teams — try us out for free.

What does success look like?

E.g. Increase in revenue, more users on higher pricing tiers, rebuilt trust

Who are we talking to?

E.g. Customers, employees, management, stakeholders

What’s the core message?

E.g. Launching a new feature, supporting customers, increasing transparency

How big do we want to go?

E.g. Market opportunity, customers, opportunity

Who needs to be involved?

E.g. Design, go to market team, sales

Which channels will we use?

E.g. Social media, email, media outlets

How will we measure results?

E.g. Traffic, sign-ups, social media followers

Additional resources

E.g. Link to Slack channel conversations, media lists, other Notion docs

Tasks to be done